Vicha Poolvaraluck

Major Cineplex


Chairman / CEO

Poolvaraluck’s family-owned studios and single-screen cinemas, but when he took over the business in 1992, he ditched the old theaters and opened the country’s first multiplex. Adding bowling alleys, karaoke parlors and retail to create a veritable entertainment center was a winning formula. Wily and tough, he bought out Thailand’s second largest theater operator, EGV, and his Major Cineplex now accounts for over 65 percent of the country’s box office. The company is now racing to expand into Southeast Asia’s under-developed cinema markets in Cambodia, Laos, Myanmar and Vietnam. With those audiences flocking to Thai movies, it is no coincidence that Major is increasing production, on its own and in a recent partnership with South Korea’s CJ Entertainment.


  • CJ E&M Pictures
  • McThai
  • California Fitness Center


  • Alliant International University (CA, USA)
  • Chulalongkorn University (Thailand)

Variety Honors

  • 2017 Variety500 Honoree
  • 2018 Variety500 Honoree
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News from Variety

Samsung LED Cinema Tech Sold to Thailand’s Major Cineplex

Samsung LED Cinema Tech Sold to Thailand’s Major Cineplex

Samsung Electronics’ LED cinema screen technology has been licensed outside Korea for the first time. The company has struck a deal to install the next generation screen at the upscale Siam Paragon complex in Bangkok, operated by Major Cineplex.The Korean electronics giant's LED Screen is the world’s first High Dynamic Range LED theater to be accorded Digital Cinema Initiatives compliance status. The first commercial installation took place in the Lotte Cinema multiplex in Jamsil, Seoul, in July. It was subsequently...

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