Tucker
Carlson

Carlson is one of the more divisive figures on television thanks to the staunchly conservative views he is fearless about expressing despite frequent backlash. Still, he is effective — to say the least. His eponymous Fox News entry “Tucker Carlson Tonight” finished 2020 as cable news’ highest-rated program in the 25-54 demo while obtaining the second largest cable news audience (after “Hannity”) with an average of 4.4 million viewers. Ahead of the election, Carlson also smashed records in October, driving Fox News to its largest primetime average in the network’s history with an audience over 5.3 million — the largest monthly viewership ever for any show in cable news history, as well. However, his opinions have led to a mass exit of advertisers, with nearly 40 percent of the show’s ad revenue in the first half of 2020 coming from MyPillow (per iSpot.tv), whose CEO has been an ally of the Trump administration.