Tim Cook
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United States




Like other manufacturers, Apple is starting to feel the pressure of slowing demand for high-end phones. Cook’s answer to this is an increased focus on offeriings. In 2019 alone, this includes the launch of a new credit card, the Apple News Plus magazine and newspaper subscription service, the game subscription service Apple Arcade and the Apple TV Plus video service, which went live in 100 countries on November 1 with participation from the likes of Steven Spielberg, Oprah Winfrey, Jennifer Aniston, Steve Carrell and M. Night Shyamalan. Cook sees augmented reality as the next big opportunity for the company, and while he continues to put an emphasis on privacy as a core tenet for Apple products, he continues to call for comprehensive privacy regulation.


  • IBM
  • Compaq


  • Duke University (NC, USA)
  • Auburn University (AL, USA)

Variety Honors

  • 2017 Variety500 Honoree
  • 2018 Variety500 Honoree
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Tim Cook on the iPhone's Future, Content and Coming Out

Tim Cook on the iPhone's Future, Content and Coming Out

Apple CEO Tim Cook's coming out had been in the works for a whole year: Cook told the Washington Post in a wide-ranging interview Monday that he had prepared to come out as gay for about a year before finally taking that step in October of 2014. "Just thinking through what to say, how to say it, where to say it, how to do that in a way that advanced what I was trying to do," he said.Cook explained that his decision...


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