UNCUT GEMS 
After Hours 
Beauty Behind the Madness 
The Weeknd’s “Save Your Tears” was the most-played video, both globally and in the U.S., on the major video network Vevo, the company announced Monday as part of its annual year-end look back on music video viewership.“Save Your Tears” topped the list with 615 million views globally, and 102.9M views in the U.S. Released at the top of the year, “Save Your Tears” popularity was fueled by the Weeknd’s successful Super Bowl halftime performance and the multiple awards it has...
The
Weeknd
The man born Abel Tesfaye to Ethiopian immigrants has come a long way. In the past year alone, he’s enjoyed one of the biggest hits in the history of streaming (the eight-times platinum “Blinding Lights”), performed for nearly 100 million viewers in his Super Bowl Halftime set and experienced his first NFT drop, which earned more than $2 million. XO, the label he cofounded, scored two No. 1 albums from rapper Nav, and he has multimillion-dollar deals with Mercedes, Apple Music, Postmates and Dolby Atmos. He is also helming original HBO series “The Idol” as executive producer, co-creator, co-writer and star — all following the completion of a new album as he prepares to kick off an arena tour in January 2022 that sold a million tickets in the span of 48 hours.
