Taylor Swift
United States


Music Artist

As Swift’s career approaches the 13-year mark, the world wonders how much bigger she can get. Forbes named her highest-paid celebrity of 2019, with her pretax income of $185 million topping the $170 million that won her the honor in 2016. Her 2018 “Reputation” stadium tour grossed some $345 million, crushing the $258 million from her “1989” tour of 2015. As a tour behind her album “Lover” is planned, all 18 songs are on the Billboard charts. Last fall, she signed with Universal Music Group’s Republic Records — and recently threatened to wrest value from her now sold earlier catalog by re-recording older songs. Throw in millions from deals with Netflix, Apple, AT&T, Diet Coke and Amazon, and the sky is literally the limit.


  • CATS
  • 1989
  • Reputation

Variety Honors

  • 2017 Variety500 Honoree
  • 2018 Variety500 Honoree
  • Hollywood's New Leaders
  • Music City Impact
  • Variety Power of Women
  • Women's Impact
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News from Variety

Taylor Swift Calls for Juneteenth to Be a National Holiday

Taylor Swift Calls for Juneteenth to Be a National Holiday

In a message posted to her Instagram and Twitter, Taylor Swift expressed why she believes Juneteenth should be a national holiday and announced that she has given her employees the day off.Along with a lengthy caption, Swift reposted a video made by media organization The Root that explains the history of Juneteenth and why it should be celebrated by everyone."It's been over 150 years since the first Juneteenth. Isn't it time Juneteenth became a national holiday?" the video asks. "Juneteenth...


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