Susan Wojcicki
Asa Mathat
United States

YouTube, LLC



Under Wojcicki’s watch, YouTube now garners more than 2 billion logged-in users every month. She has spearheaded a diversification of the media kingpin’s business models, which include paid services like YouTube TV and YouTube Music. But while YouTube has become an economic success story, Wojcicki has faced continued criticism for not doing enough to counter hate speech and child exploitation on the service. The company responded in 2019 by implementing a number of changes. Among them are blocking the ability to leave comments on videos featuring children and instituting a ban on supremacist content including history denials, conspiracy theories and specifically neo-Nazi posts. Wojcicki joined Google as employee number 16 and went on to handle the industry-defining $1.65 billion acquisition of YouTube in 2006.


  • Google
  • YouTube, LLC
  • Intel Corporation


  • Harvard University (MA, USA)
  • University of California–Santa Cruz (CA, USA)
  • University of California–Los Angeles (CA, USA)

Variety Honors

  • 2017 Variety500 Honoree
  • 2018 Variety500 Honoree
  • Digital Entertainment Impact/Digital Execs
  • Variety Power of Women
  • Women's Impact
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News from Variety

Susan Wojcicki: Media Companies Must Learn the Art of Programming Content Online

Susan Wojcicki: Media Companies Must Learn the Art of Programming Content Online

This column is part of Variety's Broken Hollywood feature. For more execs and their opinions on the state of Hollywood, click here.The reality is you can look at YouTube and traditional media, and say they’re both video; they’re really the same. And there are things about them that are the same. But being online and in short format enables creators to express themselves in really different ways to a global audience. As traditional media begins to use YouTube in different...


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