Susan Wojcicki
Krystian Dobuszynski/NurPhoto/Sipa via AP Images
United States

YouTube, LLC



Under Wojcicki’s watch, YouTube continues to grow, now attracting more than 1.9 billion logged-in users every month. She has spearheaded a diversification of the media kingpin’s business models, launching the YouTube TV streaming service in 2017 and, in 2018, relaunching the company’s efforts to take on Spotify under the YouTube Music banner. Like her tech-industry colleagues at Twitter and Facebook, Wojcicki has been facing criticism for YouTube postings aimed at encouraging hate, harassment and election interference. The video service responded early this year with significant tweaks to its monetization program that are also meant to make YouTube a safer choice for big-name advertisers. Wojcicki joined Google as employee number 16 and went on to handle the industry-defining $1.65 billion acquisition of YouTube in 2006.


  • Google
  • YouTube, LLC
  • Intel Corporation


  • Harvard University (MA, USA)
  • University of California–Santa Cruz (CA, USA)
  • University of California–Los Angeles (CA, USA)

Variety Honors

  • Digital Entertainment Impact/Digital Execs
  • Variety Power of Women
  • Women's Impact


News from Variety

Susan Wojcicki: Media Companies Must Learn the Art of Programming Content Online

Susan Wojcicki: Media Companies Must Learn the Art of Programming Content Online

This column is part of Variety's Broken Hollywood feature. For more execs and their opinions on the state of Hollywood, click here.The reality is you can look at YouTube and traditional media, and say they’re both video; they’re really the same. And there are things about them that are the same. But being online and in short format enables creators to express themselves in really different ways to a global audience. As traditional media begins to use YouTube in different...


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