ONO 
TeleMadrid 
No company in the world has more market screenings at Mipcom, the biggest TV event in the world, than Telefonica pay TV unit Movistar Plus. It’s already Spain’s No. 1 content player, investing €841.1 million ($925.2 million) in programming this year, according to IHS Markit estimates. Now, it looks set to get even bigger.On Sept. 20, Telefonica and Spanish network Atresmedia announced a framework agreement to create a 50/50 joint venture production-distribution giant to produce both series and feature films,...
Atresmedia
Silvio
González
CEO
González has led Spain’s Atresmedia since 2008, building its reputation as a powerhouse in the country’s booming scripted TV industry. The group is home to six TV channels, SVOD Atresplayer Premium and radio station Onda Cero, but González has put content production front and center, part of a strategy to lessen dependence on the ad market. Atresmedia is known as the original co-producer of Netflix global hit “La Casa de Papel” and has become a prolific TV maker, while movie arm Atresmedia Cine is one of Spain’s biggest production companies. Profits have bounced back this year after being hard hit by the pandemic, with advertising recovering strongly and production now fully restored. Global channel Antena 3 Internacional celebrated its 25th anniversary in 2021.
