Sean Combs
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United States



Chairman / CEO

The quintessential modern music mogul, Combs was a college-age A&R whiz, created one of the 1990s’ most important hip-hop labels with Bad Boy Records and then expanded his reach into television (winning an Emmy for producing “A Raisin in the Sun”), film (acting in “Get Him to the Greek”), fashion (Sean John brand) and spirits (Cîroc). The producer behind the Notorious B.I.G., Mary J. Blige and Mase also maintained a recording career of his own despite his ever-changing monikers (Puff Daddy, P. Diddy, Diddy). Today, Combs still hustles like nobody’s business, only now his portfolio — contributing to an estimated net worth of $70 million — includes an annual conference (the Revolt Hip Hop Summit), an expansive cultural collaboration between his music channel and AT&T, as well as a return to MTV with a planned reboot of “Making the Band.” 


  • Bad Boy Entertainment
  • Cîroc

Variety Honors

  • 2018 Variety500 Honoree
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News from Variety

'Biggie: I Got a Story to Tell' Review: The Notorious B.I.G's 'Origin Story' Focuses on Pre-Hurrah Hustle

'Biggie: I Got a Story to Tell' Review: The Notorious B.I.G's 'Origin Story' Focuses on Pre-Hurrah Hustle

When the late Notorious B.I.G. was inducted into the Rock and Roll Hall of Fame in November, he, like the other living or dead inductees, was celebrated in the HBO special that served as a virtual ceremony with a biographical short film — one that was just well done enough to make a lot of viewers wonder: Why has Christopher Wallace’s story never been made into a theatrical feature? It had, but that’s just how forgettable the 2009 biopic “Notorious”...


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