Scott Greenstein
Evan Agostini/Invision/AP/Shutterstock
United States
2018

Sirius XM Satellite Radio

Scott
Greenstein

President / Chief Content Officer

Since arriving at Sirius in 2004, Greenstein solidified the satellite company with the headline-grabbing hire of Howard Stern from terrestrial radio and the 2008 $3.3 billion merger with XM, which sent the companies’ subscriber count soaring from 18.5 million to the current 33.5 million. By end of 2018, SiriusXM is expected to be bringing in more than $5.7 billion in revenues, with an operating profit of some $2.2 billion. Its penetration rate into new cars is at 75 percent, and it unveiled a redesigned app for Android and iOS that includes streaming video of Stern’s massively popular show. There’s also a number of new channels, including one devoted to the Beatles, a hip-hop show hosted by LL Cool J, a Kevin Hart station and the boyishly irreverent Barstool Sports.

Career

  • Miramax
  • USA Films
  • The Howard Stern Show

Variety Honors

  • 2017 Variety500 Honoree
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