SB Projects 
HYBE America 
Ithaca Holdings 
HYBE America has entered into an agreement to merge and acquire Quality Control (QC Media Holdings, Inc.), the Atlanta-based entertainment company covering music (Lil Baby, Lil Yachty, City Girls and Migos are among its signings), sports, film and television founded by CEO Pierre “P” Thomas and COO Kevin “Coach K” Lee. The deal, valued at $320 million in stock and cash, was led by HYBE America CEO Scooter Braun whose relationship with Coach and P, as Lee and Thomas are...
HYBE
Scooter
Braun
Founder / CEO, HYBE America
There’s been lots of movement for Braun’s A-list management clients in 2022: Justin Bieber opened his Justice World Tour with sold-out shows in July and a genre leap to rock found Demi Lovato songs fetch 3 million YouTube views within days of release. SB Projects, now a HYBE subsidiary, extended a first-look deal with Amazon and saw FX greenlight a third season of ironic comedy “Dave.” This year HYBE started the promo “The City” to spread the K-pop word to metropolises, launching in April in Las Vegas with four sold-out BTS shows in two days, citywide BTS branding and the kickoff of two weeks of regional activities in support of the boy band.
