Scooter Braun
Courtesy of SB Projects
United States

SB Projects



In helming Ithaca Holdings, valued at $800 million, and his own SB Projects, Braun has seen business boom in 2019. Under the Braun umbrella are two record companies (School Boy Records, jointly with Universal Music, and Big Machine Label Group, which Ithaca bought for $300 million in June), multiple television projects (among them a K-pop movie with Fox 2000, a first-look TV deal with Amazon Studios and a YA update of “Anna Karenina” with eOne) and several films (the Paradigm-repped “A Taste of Power”), as well as kids’ entertainment (the BeatBuds) and the Mythos Studios partnership with Marvel’s David Maisel. This comes on top of his mega-roster featuring Ariana Grande, Justin Bieber, Demi Lovato and supermodel turned TV personality Karlie Kloss, to name a few. 


  • SB Projects
  • So So Def Records
  • Braun Family Foundation


  • Emory University (GA, USA)

Variety Honors

  • 2017 Variety500 Honoree
  • 2018 Variety500 Honoree
  • Variety Hitmakers
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News from Variety

Scooter Braun's Letter to the Good Guys: 'Why Are We Celebrating the Playboy?'

Scooter Braun's Letter to the Good Guys: 'Why Are We Celebrating the Playboy?'

Asked about recent allegations of sexual harassment concerning movie mogul Harvey Weinstein — and a slew of others — Scooter Braun had this to say:“When I came into the business, that behavior wasn’t surprising. If you were a male executive, people assumed: fast cars, fast women. And that always bothered me, because when I found out who Richard Branson really was — married for over 38 years, faithfully, with two kids that he loves — and Jeffrey Katzenberg is a...


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