Scooter Braun
Courtesy of SB Projects
United States

SB Projects



He brought you Justin Bieber and Ariana Grande, but Braun is more than a music man. He expanded on visual entertainment in 2020 as “Dave” premiered in March as FX’s most watched comedy series, averaging 5.3 million viewers. The year also saw “Justin Bieber: Seasons” become the most watched series debut on YouTube Premium, with 32.65 million global views. Braun’s SB Projects has been a force for good throughout COVID-19 too, as single “Stuck With U” by Grande and Bieber raised funds for the First Responders Children’s Foundation. He also helped organize a Global Citizen’s worldwide streaming event featuring Shakira, Usher, Miley Cyrus and others to help marginalized communities impacted by COVID.


  • SB Projects
  • Braun Family Foundation


  • Emory University (GA, USA)

Variety Honors

  • 2017 Variety500 Honoree
  • 2018 Variety500 Honoree
  • 2019 Variety500 Honoree
  • Variety Hitmakers
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News from Variety

Scooter Braun Sells Taylor Swift's Big Machine Masters for Big Payday

Scooter Braun Sells Taylor Swift's Big Machine Masters for Big Payday

Some 17 months after Scooter Braun's Ithaca Holdings LLC acquired Big Machine Label Group and all of its recorded music assets, sources tell Variety the veteran manager and entrepreneur has sold the master rights to Taylor Swift's first six albums. The buyer, an investment fund, is as yet unknown but the deal is believed to be north of $300 million and closed in the last two weeks. Some insiders speculate the value could be as high as $450 million once...


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