Scooter Braun
United States

SB Projects



A shiny management roster including Justin Bieber, Ariana Grande and on-again, off-again Kanye West has scored Braun entry to the budding entertainment moguls club. He currently has a label (Schoolboy Records under Universal Music Group), a film unit (SB Projects, under Paramount and Fox 2000) and a TV division (CBS’ “Scorpion”). In 2018, he announced At-Home 360, a boxing-based “elevated digital fitness experience”; signed popular little-kids group BeatBuds; and launched Mythos Studios with Marvel’s David Maisel. Ever savvy, Braun provided early seed money to Spotify and Uber, and he just signed for a feature set in K-pop. On the philanthropic side, he organized the “One Love Manchester” concert in 2017, raising $13 million for victims of the terrorist bombing.


  • SB Projects
  • So So Def Records
  • Braun Family Foundation


  • Emory University (GA, USA)

Variety Honors

  • 2017 Variety500 Honoree
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News from Variety

Drake and Scooter Braun Join Esports Organization 100 Thieves as Co-Owners

Drake and Scooter Braun Join Esports Organization 100 Thieves as Co-Owners

Esports organization 100 Thieves completed its Series A funding round with the investment co-lead by artist Drake and entrepreneur Scooter Braun, the company announced Tuesday.Drake and Braun join the founder of 100 Thieves, former Call of Duty world champion and current YouTube personality, Matthew "Nadeshot" Haag as well as Dan Gilbert, chariman of the Cleveland Cavaliers. 100 Thieves has esports teams competing in "League of Legends," "Fortnite," "Call of Duty," and "Clash Royale."“It’s been exciting to watch esports become a...


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