Sarah Bond
Courtesy of Microsoft
United States



VP, Gaming Ecosystem

A shortage in semiconductor chips and PlayStation 5’s lead in sales haven’t stopped Microsoft from reveling in its transition to the next console generation, as its Series X/S systems are the fastest-selling in Xbox history. Still, Bond’s priorities go beyond consoles, as she oversees Xbox Game Pass, which touted 18 million subs at the start of 2021, making it the most popular subscription service for games, its premium tier also supporting cloud gaming across consoles, PC and mobile. Bond brings mainstream titles to Game Pass day-and-date with their releases, like “Back 4 Blood” from Warner Bros. Games in October and more than 20 new and upcoming titles from Xbox Game Studios and 2020 acquisition Bethesda, including December’s highly anticipated “Halo Infinite.”


  • T-Mobile
  • Microsoft
  • McKinsey & Company


  • Yale University (CT, USA)
  • Harvard Business School (USA)

Variety Honors

  • 2020 Variety500 Honoree
  • Silicon Valleywood Impact
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