Ryan Reynolds
Guy Aroch

Maximum Effort Productions


The highly anticipated action comedy “Free Guy,” starring Reynolds, was set for December 2020 before its release was delayed by 20th Century to 2021, but his voice still showed up in animated comedy “The Croods: A New Age” over Thanksgiving. He just completed filming on the action film “Red Notice” for Netflix, which also stars Dwayne Johnson and Gal Gadot. “The Hitman’s Wife’s Bodyguard,” a sequel to the 2017 Reynolds starrer with Samuel L. Jackson, is due out next summer. Ever the businessman, he recently sold Aviation American Gin to Diageo for $610 million, with Reynolds remaining an owner of the company following the sale. He’s also a co-owner of Mint Mobile, which spawned a satirical streaming service named Mint Mobile+ that features just one title: Reynolds’ 2003 film “Foolproof.”



Variety Honors

  • 2018 Variety500 Honoree
  • 2019 Variety500 Honoree
  • New Power of New York
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MNTN CEO Mark Douglas Keeps Ads Creative In The World of Connected TV

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As the world of connected TV (CTV) advertising continues to grow, the developing field begs the question: will CTV ad spending slow any time soon?“Where the audience goes is generally where the ad dollars go... so I think you’re looking at many, many more years of really explosive growth. We're still for the most part at the starting line for this, not anywhere close to the finish line” said Mark Douglas, president and CEO of MNTN, an advertising company that...


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