Roger Goodell
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United States




One of the best examples of how Goodell has grown the league’s brand is the NFL Draft. For the second year, all seven rounds of the three-day April event aired on broadcast television, earning record ratings and generating $133 million in direct spending in this incarnation’s host city of Nashville. He also cut deals for official casino and home-improvement sponsors (Caesar’s and Lowe’s, respectively) and partnered with Fortnite on videogame integration and Verizon on the rollout of 5G. In recent years, he brought the NFL into the streaming world through partnerships with YouTube, Twitter, Snapchat and other platforms, while countering controversies about players’ kneeling protests and head injuries with forward-looking initiatives, as seen in the league’s recent big-bucks entertainment and social-justice alliance with Jay-Z’s Roc Nation.


  • NFL
  • New York Jets
  • American Football Conference


  • Washington & Jefferson College (PA, USA)

Variety Honors

  • 2017 Variety500 Honoree
  • 2018 Variety500 Honoree
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News from Variety

Commissioner Roger Goodell Falsely Reported Dead After NFL Twitter Hack

Commissioner Roger Goodell Falsely Reported Dead After NFL Twitter Hack

The official NFL Twitter account was hacked Tuesday morning, and tweeted false information that commissioner Roger Goodell had died -- he is, in fact, alive and well."We regret to inform our fans that our commissioner, Roger Goodell, has passed away. He was 57. #RIP," the tweet said, which the NFL has since deleted.Moments later, Brian McCarthy, the league's vice president of communications, confirmed via his Twitter account that the "NFL Twitter account was hacked" and Goodell is "alive and well."Two...


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