Robin Li
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Co-Founder / Chairman / CEO

With a master’s degree in technology and a search-engine patent in his pocket, Li co-founded Baidu in 2000, quickly establishing it as the dominant search tool for millions of Chinese. Diversification has followed — maps, music and video, with the 2010 launch of iQIYI channel, which had its own NASDAQ IPO in 2018. The going has gotten tougher in recent years, as regulators crimped operations and local competitors have encroached in the search field. But Baidu may be bouncing back through heavy investments in AI and machine learning. Confident, Li eshewed the notion that Google might make a successful return to China and asserted that Baidu’s years of experience would allow it to “PK” (gaming jargon for player kill) its opponent. Game on!


  • Baidu
  • Infoseek
  • IDD Information Services


  • Peking University (China)
  • State University of New York at Buffalo (NY, USA)

Variety Honors

  • 2017 Variety500 Honoree
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