Hollywood veteran executive Oren Aviv has joined Robert Simonds’ new studio as president and chief content officer of its motion picture group.Aviv said the yet-to-be-named studio is getting ready to produce and distribute up to 10 mainstream motion pictures per year in all genres."The studio will strategically focus on films in the $20 to $60 million range," he added. "We can’t wait to bring our first few films into the market next year.”Simonds had previously hired former Viacom exec Thomas McGrath as its chief operating officer. He's backed by TPG Growth;...
The ambitious chairman and CEO has been building out the new fully integrated entertainment company — now valued at $1.5 billion — since its 2014 launch. Simonds has honed an approach to filmmaking for more than two decades that’s based on tailoring projects to globally branded movie stars, and he co-founded STX on the principle that talent-driven, mid-budget motion pictures present the greatest opportunity in the current movie marketplace.
Under his leadership, and with a goal of cross-platform expansion into emerging global markets, STX Entertainment in 2016 received significant strategic investments from PCCW, Tencent Holdings, and others. Building on its established, self-sustaining film business, STX is expanding its television and international operations, and adding high-quality, full-scale capabilities across music and digital, including short-form, app-based and virtual reality/immersive entertainment.
The Yale University grad got his start producing such hits as the John Ritter 1990 comedy “Problem Child” and went on to become one of Hollywood’s most prolific and profitable film producers and entrepreneurs, responsible for 30 major studio titles that have generated more than $6 billion in worldwide revenue, including “Cheaper by the Dozen,” “The Pink Panther” and a slew of Adam Sandler movies.