Robert Kyncl
Julie Jacobson/AP/REX/Shutterstock
United States

YouTube, LLC


Chief Business Officer

As the person overseeing content, sales, marketing and operations for YouTube, Kyncl is a major architect of change in the media industry. He’s been key to the Google-owned video site’s continued investment in original content, including such shows as “Karate Kid” update “Cobra Kai,” movie spinoff “Step Up: High Water” and a new effort toward interactive originals on the service as well as more mainstream celebrity-driven and creator-based reality fare. In recent months, YouTube moved away from putting these shows behind a paywall and instead embraced ad-supported viewing as part of its new Single Slate strategy, which combines ad-supported and subscription VOD programming initiatives. In 2017, Kyncl published “Streampunks: YouTube and the Rebels Remaking Media,” a look at entertainment in the mobile age.


  • HBO
  • Netflix
  • YouTube, LLC


  • State University of New York College at New Paltz (NY, USA)
  • Pepperdine University (CA, USA)

Variety Honors

  • 2017 Variety500 Honoree
  • 2018 Variety500 Honoree
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News from Variety

Netflix CEO Reed Hastings Named Keynote Speaker for CES 2016

Netflix CEO Reed Hastings Named Keynote Speaker for CES 2016

Netflix's Reed Hastings and YouTube's Robert Kyncl will be keynote speakers at the upcoming International Consumer Electronics Show, held in Las Vegas in early January.Hastings, the Netflix CEO, will speak on Wednesday, Jan. 6, 2016, about the company's preparations to be nearly global by the end of 2016."Netflix continues to prove itself as a leading innovator by progressively changing the status quo of bringing entertainment to consumers," Gary Shapiro, president and CEO of Consumer Electronics Association, said. "We look forward...


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