Robert Kyncl
Julie Jacobson/AP/REX/Shutterstock
United States

YouTube, LLC


Chief Business Officer

As the person overseeing content, sales, marketing and operations for YouTube, Kyncl continues to be a major architect of change in the media industry. He’s been key to the video-sharing site’s continued investment in original content, including such shows as “Karate Kid” update “Cobra Kai” and the sci-fi drama “Impulse” — both already renewed hits. Altogether, YouTube has planned 50 new shows for 2018. Earlier in the year, Kyncl oversaw the launch of Google’s YouTube Music subscription service, the company’s latest attempt to take on Spotify and Apple Music, and its rebranding of YouTube’s paid tier, YouTube Red, to YouTube Premium. In 2017, he published 
“Streampunks: YouTube and the Rebels Remaking Media,” a look at entertainment in the mobile age.


  • HBO
  • Netflix
  • YouTube, LLC


  • State University of New York College at New Paltz (NY, USA)
  • Pepperdine University (CA, USA)

Variety Honors

  • 2017 Variety500 Honoree
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News from Variety

YouTube Rolls Out New Originals in Germany

YouTube Rolls Out New Originals in Germany

YouTube unveiled its first German shows, including two comedy formats, on Wednesday as part of the platform's continued international rollout of original content for its paid subscription offering.In Berlin for the launch of the three formats, YouTube Chief Business Officer Robert Kyncl told Variety that the new shows were in line with the company's global three-pronged approach. The strategy includes working with YouTube stars who have amassed large followings and “have creative ambitions beyond their means”; music documentaries and shows;...


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