YouTube and Tribeca Enterprises have kicked off We Are One: A Global Film Festival -- a 10-day collaboration among 21 film fests from around the world, encompassing a lineup of more than 100 films and other programming, all streaming for free.Robert Kyncl, YouTube’s chief business officer, is thrilled that the video giant is the home for the virtual fest, which runs exclusively on YouTube from May 29-June 7. But he doesn't believe that streaming will replace in-person film festivals.Such an...
YouTube, LLC
Robert
Kyncl
Chief Business Officer
Kyncl’s core responsibility has been management of the YouTube Partner program, supporting creators and media companies, but the culture-shaping events of 2020 gave him added mandate to use the platform to promote social action. Against the backdrop of nationwide Black Lives Matter demonstrations, Kyncl and his team launched YouTube’s $100M multi-year fund to help amplify the voices and stories of Black creators in June 2020 with the livestream “Bear Witness, Take Action,” a conversation on racial justice co-hosted by Common. He also encouraged social distancing during the pandemic with YouTube’s #StayHome #WithMe campaigns, which garnered 30 million views, and through partnerships with organizations like the CDC and WHO promoted “authoritative” news content, which had a 75% uptick in watch time.