Rob Light, managing partner of Creative Artists Agency, and his wife Shelly have announced a gift of $300,000 that will support scholarships for historically underrepresented students pursuing studies in Syracuse University’s S.I. Newhouse School of Public Communications, its Bandier Program in Recording and Entertainment Industries, and the College of Visual and Performing Arts (VPA). Light is an alum of the university.“As a member of the Board of Trustees, Rob is especially sensitive to the impact that scholarships have on our...
CAA
Rob
Light
Managing Partner / Worldwide Chief / Head, Music
Light is an old hand at the concert biz, having spent the last 37 years at CAA, 22 of those as head of worldwide touring for the agency. But with the onset of the pandemic in March 2020, the road dog had to quickly learn some new tricks as live entertainment shut down. Under his direction, the agency ramped up the efforts of its preexisting sponsorship group, bringing in more than $12 million, booked some 135 streaming shows and negotiated book deals for numerous country artists, including Carrie Underwood and Tim McGraw. At the same time, he worked to build newer artists into major headliners (Dua Lipa, Leon Bridges, Harry Styles, Cardi B) while continuing to sign established major acts (The Weeknd, Arcade Fire, Alice in Chains, Red Hot Chili Peppers).