Fenty Beauty 
Puma 
From the moment news broke that Maroon 5 was to be this year’s Super Bowl halftime show headliner, it seemed clear that there was something more afoot. After all, this is a performance that typically is viewed by even more people who tune into the game itself. And that game is TV’s marquee event of the year, the one remaining broadcast with the extant power to bring together viewers of all stripes, if only to take in the spectacle. The...
Tidal
Rihanna
Artist
In September 2018, Rihanna had the drop-the-mic honor of closing New York Fashion Week — except she wasn’t even singing. The Barbados-born star had hosted an “immersive experience” for her Savage x Fenty lingerie line, which sold out a month after its May debut. Embracing brands early on — Secret, MAC, Nivea — she began launching her own lines in 2011, with Reb’l Fleur fragrance. Forbes estimates the singer banked $12 million in 2017 solely from her fashion endeavors, which include Savage, a custom line with Puma and her multi-million-dollar cosmetics brand, Fenty Beauty. While music could wind up taking a backseat in the long run, Rihanna is said to be working on two albums — one a dance-hall outing and one pop — and either could drop at any time.
