Richard Gelfond
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United States




Gelfond has made the big-screen company the default for popcorn movies, as one of the few household names in exhibition — and it’s a fanboy favorite. In IMAX’s case, imitation is the sincerest form of flattery, as AMC, Regal and others tried to create in-house alternatives to the service without the same success. Thanks to him, IMAX’s model allows studios and movie-makers to collaborate on special large-format releases, which often requires convincing directors to integrate the technology into their filmmaking. “Avengers: Infinity War” and “First Man” were shot with IMAX cameras, with the former being the first major motion picture to exclusively use the technology. Alas, the move to virtual reality hasn’t caught on, with IMAX closing VR centers in New York and Shanghai.


  • IMAX


  • Stony Brook University (NY, USA)

Variety Honors

  • 2017 Variety500 Honoree
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News from Variety

IMAX to Open First European Virtual-Reality Center in Manchester, England

IMAX to Open First European Virtual-Reality Center in Manchester, England

IMAX's first virtual-reality entertainment center in Europe will open in Manchester, in northern England, by the end of the year, the company announced Tuesday. The pilot IMAX VR center will be housed in Manchester's Printworks multiplex as part of a deal with the site’s owner, European exhibitor Odeon and UCI Cinemas Group.The center will deliver “immersive, multi-dimensional VR experiences, including entertainment content and games,” IMAX said. In an interview with Variety, CEO Richard L. Gelfond said Manchester was chosen over London...


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