Leading Italo production shingle Cattleya is thinking bigger one year after U's Focus Features Intl. took a 20% stake. The Rome-based shingle is now looking to expand its reach into the international arena, while also striving for a bigger chunk of the crucial local market.U's international production unit, headed by Christian Grass, became a Cattleya partner in January 2009 -- marking the first time a U.S. studio invested directly in local production in Italy and prompting Cattleya to take a...
Tozzi is in charge of production at Cattleya, while his two partners Marco Chimenz and Giovanni Stabilini handle the international and financial sides respectively. All three execs previously worked at Silvio Berlusconi’s Mediaset, where Tozzi set up and headed the TV drama production unit. Tozzi was previously in charge of international sales at Italian state broadcaster Rai, which produces both movies and TV shows. His deep knowledge of different aspects of the film and TV business has been key to Cattleya’s success.
Since its launch in 1997, Cattleya, which is named after the orchid made famous by Proust, has succeeded in churning out a new breed of Italian movies that have recaptured local audiences, including the crucial local teen demographic which had gone strictly Hollywood. The company, in which Universal Pictures owns a small stake, has begun focusing more on TV output in recent years, most notably by producing gritty mob mini-series “Gomorrah” for Sky, which is Italy’s most widely exported TV show. The company is also handling the first Italian-language Netflix TV production, “Suburra.”
Tozzi headed Italy’s motion picture association ANICA between 2011 and 2016 and in that guise has been instrumental to the Italian government drafting the country’s film funding law, which boosted the local industry and introduced 30% production tax credits for international film and TV productions.