Pier Silvio Berlusconi
Luca Bruno/AP Images
Italy
2020

Mediaset

Pier
Silvio
Berlusconi

Deputy Chairman / CEO

Berlusconi, who once worked in marketing at Mediaset’s Publitalia advertising unit, moved to broadcasting to program its youth-oriented Italia 1 channel and steer programming for all three of its national channels starting in 1996. The result: Mediaset is now a multi-channel, multi-platform broadcaster with free-to-air, pay-TV operations and both linear and non-linear content, thanks largely to Berlusconi’s 2005 launch of pay-as-you-go Mediaset Premium. In 2019, Premium was fully integrated into rival Sky Italia’s offering through a content-sharing deal when the company set up the pan-European Media­ForEurope to operate in Italy, Spain and Germany. Mediaset has been embroiled in a multibillion-euro dispute with Vivendi ever since a 2016 collapsed pay-TV deal, but with Berlusconi and Vivendi CEO Arnaud de Puyfontaine in active talks, a compromise could come soon.

Career

  • Publitalia 80
  • Reti Televisive Italiane

Variety Honors

  • 2017 Variety500 Honoree
  • 2018 Variety500 Honoree
  • 2019 Variety500 Honoree
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News from Variety

Mediaset CEO Pier Silvio Berlusconi Gets Jail Sentence in Hollywood Movie Rights Tax Evasion Case

Mediaset CEO Pier Silvio Berlusconi Gets Jail Sentence in Hollywood Movie Rights Tax Evasion Case

ROME -- A Milan appeals court on Thursday sentenced Mediaset Chief Executive Pier Silvio Berlusconi and the company’s chairman Fedele Confalonieri to one year and two months in jail.The surprise ruling overturns their previous acquittal in a tax evasion case centered around multimillion-dollar Hollywood deals inked by the Berlusconi-controlled Mediaset TV empire.The long-gestating trial stems from hundreds of millions of dollars in movie rights purchased by Mediaset’s Mediatrade unit from Hollywood studios, including Paramount and Fox, through offshore companies to allegedly evade...

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