Pier Silvio Berlusconi
Andrea Delbo/REX/Shutterstock
Italy
2018

Mediaset

Pier
Silvio
Berlusconi

CEO

Berlusconi started out in the marketing department of Mediaset’s Publitalia advertising unit. He segued into the broadcasting side by developing programming for Mediaset’s youth-oriented Italia 1 channel and taking charge of programming for all three of Mediaset’s national channels starting in 1996. Mediaset is now a multi-channel, multi-platform broadcaster with free-to-air and pay-TV operations offering linear and non-linear content. This is largely due to Berlusconi’s decision to launch Mediaset Premium in 2005 with an innovative pay-as-you-go model. In 2018, Mediaset Premium was integrated into rival Sky Italia’s offering in a content-sharing deal that provided Mediaset with an injection of cash as it engages in a costly legal battle with former partner Vivendi and looks for other alliances.

Career

  • Mediaset
  • Publitalia 80
  • Reti Televisive Italiane

Variety Honors

  • 2017 Variety500 Honoree
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News from Variety

Mediaset CEO Pier Silvio Berlusconi Gets Jail Sentence in Hollywood Movie Rights Tax Evasion Case

Mediaset CEO Pier Silvio Berlusconi Gets Jail Sentence in Hollywood Movie Rights Tax Evasion Case

ROME -- A Milan appeals court on Thursday sentenced Mediaset Chief Executive Pier Silvio Berlusconi and the company’s chairman Fedele Confalonieri to one year and two months in jail.The surprise ruling overturns their previous acquittal in a tax evasion case centered around multimillion-dollar Hollywood deals inked by the Berlusconi-controlled Mediaset TV empire.The long-gestating trial stems from hundreds of millions of dollars in movie rights purchased by Mediaset’s Mediatrade unit from Hollywood studios, including Paramount and Fox, through offshore companies to allegedly evade...

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