Pier Silvio Berlusconi
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Deputy Chairman / CEO

Berlusconi started out in the marketing department of Mediaset’s Publitalia advertising unit. He moved to the broadcasting side by developing programming for the company’s youth-oriented Italia 1 channel and taking charge of programming for all three of its national channels starting in 1996. Mediaset is now a multi-channel, multi-platform broadcaster with free-to-air and pay-TV operations offering both linear and non-linear content. This is largely due to Berlusconi’s decision to launch Mediaset Premium in 2005 with an innovative pay-as-you-go model. In 2019, Mediaset Premium was fully integrated into rival Sky Italia’s offering in a content-sharing deal as the company expanded its scope by moving its corporate base to Amsterdam and setting up a pan-European media company, MediaForEurope, that will operate in Italy, Spain and Germany.




  • Publitalia 80
  • Reti Televisive Italiane

Variety Honors

  • 2017 Variety500 Honoree
  • 2018 Variety500 Honoree
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News from Variety

Mediaset CEO Pier Silvio Berlusconi Gets Jail Sentence in Hollywood Movie Rights Tax Evasion Case

Mediaset CEO Pier Silvio Berlusconi Gets Jail Sentence in Hollywood Movie Rights Tax Evasion Case

ROME -- A Milan appeals court on Thursday sentenced Mediaset Chief Executive Pier Silvio Berlusconi and the company’s chairman Fedele Confalonieri to one year and two months in jail.The surprise ruling overturns their previous acquittal in a tax evasion case centered around multimillion-dollar Hollywood deals inked by the Berlusconi-controlled Mediaset TV empire.The long-gestating trial stems from hundreds of millions of dollars in movie rights purchased by Mediaset’s Mediatrade unit from Hollywood studios, including Paramount and Fox, through offshore companies to allegedly evade...


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