Paulo Marinho
João Cotta
Brazil
2022

Grupo Globo

Paulo
Marinho

President, Globo

Marinho ran Globo’s channels business before taking over in February as the boss of Globo, a key division of media giant Globo Group, which comprises free-to-air channel TV Globo, 26 pay TV channels, streaming platform Globoplay and its digital products, news website G1 and sports website GE.globo. The 45-year-old Marinho has a big job on his hands at Globo, which is facing strong competition from international streamers such as Netflix and YouTube. He’s helped by the fact that Globo owns one of Brazil’s biggest consumer databases, with more than 120 million IDs — and is using this to accelerate its direct-to-consumer strategy. Grupo Globo was founded in 1925 by his grandfather Robert Marinho, and since his death in 2003 it has been run largely by Marinho’s uncles Roberto Irineu Marinho and João Marinho, as well as his father, José Marinho.  

Career

  • Grupo Globo

Education

  • Pontifical Catholic University of Rio de Janeiro (Brazil)
  • ESADE Business & Law School (Spain)

Variety Honors

  • 2021 Variety500 Honoree
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News from Variety

Globosat’s VIU Signs Up Rock in Rio, Premio Multishow

Globosat’s VIU Signs Up Rock in Rio, Premio Multishow

RIO DE JANEIRO -- VIU, the digital content producing unit of Brazil’s number one pay-TV programmer Globosat, will cover mega concert Rock in Rio, which will unspool in Rio during seven days in September featuring stars and bands, such as Lady Gaga, Justin Timberlake, Red Hot Chili Peppers, Aerosmith, Bon Jovi, The Who, and Guns N' Roses.The event is one of the priorities of VIU in 2017, along with Premio Multishow, the music award show of Globosat’s channel Multishow, which...

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