Park Jiwon
Courtesy of HYBE
Korea (South)




A year after HYBE merged with Scooter Braun’s Ithaca Holdings, the K-pop powerhouse shifted its distribution from Sony’s the Orchard to Universal Music, with the incredibly popular BTS thus moving from the Columbia label to Interscope. Meanwhile, from the vantage point of his office in Seoul, Park has focused on aligning business structures and practices within HYBE America and HYBE Japan. Key to its strategy for such HYBE labels as Big Hit Music, Belift Lab and Pledis Entertainment is the fan-engagement company Weverse. In June, drafting off its biggest act’s loyal following, the company released the game “BTS Island: In the SEOM,” an interactive experience that drew 5 million users in less than two weeks. HYBE’s roster also includes boy bands Seventeen, Tomorrow X Together and ENHYPEN. 


  • HYBE
  • Nexon


  • Yonsei University (South Korea)

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BTS Hiatus: Hybe Entertainment Says It Has Been Preparing for Years

BTS Hiatus: Hybe Entertainment Says It Has Been Preparing for Years

Hybe Entertainment, the management company behind K-Pop sensation BTS, says it has prepared for the band’s military service hiatus and that it is no longer a one-act operation.It promises: a multi-label strategy; a wider artist roster that will be boosted by four new ‘teams; further international expansion; and accelerated use of technology, following in-house developments and acquisitions.Hybe and label Bighit Music said Monday that the BTS band members “are moving forward with plans to fulfil their [compulsory] military service” with...


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