Paolo Vasile

Mediaset España



Presiding over Mediaset España for nearly 20 years, the Spain-based Italian continues to punch envious margins. Betting on live, in-house event programming — “Survivor,” soccer, true events–based miniseries — the company’s seven channels have dominated market share for 51 months in a row, scoring a total 27.5 percent audience share in August 2018. In times of flagging ad performance in many parts of Europe, in 2017 Mediaset España increased ad revenues 0.9 percent to $1.075 million, representing a 43.3 percent market share. Thanks to breakout “Perfetti Sconosciuti” (“Perfect Strangers”), ME’s movie arm, Telecinco Cinema, has topped local annual box-office charts for four years running, and 13 of its features are among the top 20 highest-grossing Spanish films ever.


  • Mediaset España
  • Telecinco

Variety Honors

  • 2017 Variety500 Honoree
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Banijay Names Paolo Bassetti Italy Chief (EXCLUSIVE)

Banijay Names Paolo Bassetti Italy Chief (EXCLUSIVE)

Paolo Bassetti has joined production and distribution group Banijay and will oversee its extensive operations in Italy. The former Endemol Shine executive has taken the newly-created role of CEO, Italy, at Banijay Group. He will also take responsibilty for Banijay's business in Spain.Bassetti will oversee the company’s Italian production banners Magnolia, Nonpanic, Aurora TV, DRYMEDIA, L’Officina, and Atlantis. He will also have responsibility for the recently minted Banijay Studios Italy, which launched in June.Until February, Bassetti was CEO and chairman...


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