Oliver Schusser
Peter Yang/Apple
Germany
2021

Apple Inc.

Oliver
Schusser

VP, Apple Music & International Content / President, Beats

Schusser had a busy year, including the streaming service’s launch of Spatial and Lossless Audio, the former allowing artists and producers to create an immersive experience for the listener, the latter adding higher quality for all 75 million-plus songs in Apple’s library, delivered at various levels of resolution. Both features arrived without raising subscription fees, as was true for new updates Lyrics Sharing and City Charts. Ideal for that enhanced audio quality is classical streaming service Primephonic, which Apple acquired in August. Beats, meanwhile, launched its first wireless headphone, Beats Studio Buds. The Emmy-nominated ad touting that product — featuring track star Sha’Carri Richardson and a Kanye West score — trended  
No. 1 on YouTube and Twitter when it premiered in the NBA Finals’ Game 6.

Career

  • Apple Music
  • Beats Electronics
  • Napster (DEFUNCT)

Education

  • University of Birmingham (UK)
  • University of Cologne (Germany)
  • University of Regensberg (Germany)

Variety Honors

  • 2020 Variety500 Honoree
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News from Variety

Oliver Schusser

Oliver Schusser

While Spotify has the most global subscribers, Apple Music is widely acknowledged as the top paid music streaming service in the U.S., a growth that was guided by Schusser, who also led expansion into 52 countries, bringing its global total to 167. It was also under his stewardship that the company launched live music events, including the iTunes Music Festival, staged in London for 10 years, along with more recent innovations such as the Apple Music Awards and the service’s...

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