Ole Obermann
Courtesy of TikTok
United States United Kingdom



Global Head, Music

It’s becoming increasingly difficult to discuss either music discovery or chart success without mentioning the short-video hotspot called TikTok, where 430 songs have garnered more than 1 billion plays each. In 2021, upwards of 175 songs that trended on TikTok reached Billboard’s Hot 100, more than double the prior year, and based on feats scored this year, that count will grow again when 2022 closes its books. Developing artists Nicky Youre and GAYLE each rode TikTok exposure to the Hot 100’s top 10, while Em Beihold rose to No. 1 on Adult Pop Airplay and Yahritza y Su Esencia debuted at No. 1 on Hot Latin Songs. TikTok’s distribution platform SoundOn has helped newcomers such as Youre and KTLYN gain traction, with Leah Kate earning the first chart success of her five-year discography. In March 2022, Obermann launched TikTok distribution service SoundOn, which has produced its own chart-topping tracks like Youre’s “Sunroof.”


  • Sony Music
  • Warner Music Group
  • TikTok


  • Colgate University (NY, USA)
  • Kellogg School of Management (IL, USA)

Variety Honors

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News from Variety

Warner Music Digital Chief Ole Obermann Exiting Company

Warner Music Digital Chief Ole Obermann Exiting Company

In a surprise move, Ole Obermann, Warner Music’s chief digital officer, is leaving the company, a rep confirmed to Variety. The news was first reported by Music Business Worldwide.A source tells Variety that the parting was basically mutual and Obermann elected not to renew his contract, and that Warner chief Steve Cooper is going to take a beat before deciding on a replacement.The staff was notified via memos sent to staff from Obermann and Warner chief Steve Cooper. Obermann said...


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