Noura Al Kaabi
United Arab Emirates




Twofour54, which is named after Abu Dhabi’s geographic coordinates, attracted Hollywood productions including “Furious 7” and “Star Wars: The Force Awakens” to Abu Dhabi. It was set up in 2008 as part of the emirate’s 2030 Economic Vision diversification strategy to develop a world class media industry.

Less than 10 years later, led by Noura, Twofour54 has attracted companies including CNN, Cartoon Network, Fox International, video-games maker Ubisoft and launched local film and TV production outfit ImageNation, which has a slate combining Emirati feature films and Hollywood movies through partnerships with, among others, Parkes/Macdonald Productions.

Thanks to a generous 30% cash rebate, state-of-the-art infrastructure, and a no-red-tape approach, Nouri has been instrumental in luring several Hollywood and Bollywood blockbusters and put Abu Dhabi, and its scenic deserts, on the global locations map.

Noura is also Chairwoman of Abu Dhabi National Exhibitions Company and a board member of the UAE’s National Media Council, Abu Dhabi Media, ImageNation, and Abu Dhabi Sports Council. She was appointed the UAE Minister of State for Federal National Council Affairs in February 2016. Noura is the first UAE National to be ranked on Foreign Policy magazine’s ‘Top 100 Global Thinkers List.’ She holds a B.A. in Management Information Systems from UAE University and is a graduate of the Executive Leadership Program at the London Business School.


  • twofour54
  • UAE Federal National Council


  • UAE University (United Arab Emirates)
  • London Business School (UK)

Variety Honors

  • 2017 Variety500 Honoree
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News from Variety

Al Jabri replaces Scarlet as Abu Dhabi fest chief

Al Jabri replaces Scarlet as Abu Dhabi fest chief

LONDON -- The Abu Dhabi Film Festival has tapped Ali Al Jabri as director. This follows the departure of Peter Scarlet, as first reported on on Aug. 2.Al Jabri, who has been with Abu Dhabi for five years, was previously director of the fest's Emirates Film Competition. He worked closely with Scarlet, who led the event for three years after a stint as creative director of the Tribeca Film Festival.Scarlet's exit follows the decision in March to transfer fest...



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