The U.S.'s National Basketball Association (NBA) and Indian media conglomerate Viacom18 have revealed a multiyear partnership to deliver live NBA games and programming to Indian audiences across television and streaming platforms.Beginning with the NBA’s 75th anniversary season in 2021-22, Viacom18, as part of a partnership supported by RISE Worldwide, will provide comprehensive coverage of the NBA’s regular season and marquee events in English and Hindi through TV channels Vh1 and MTV and via streamers Voot and JioTV.Coverage will include weekly...
Reliance Industries
Mukesh
Ambani
Chairman / Managing Director
Ranking among the top 10 wealthiest people in the world, Ambani went against his oil-trading origins in October 2021 to make a major $10 billion push into green energy, but as the head of Indian conglom Reliance Industries, the media industry also gets his attention. He owns the majority stake of Viacom 18, a joint venture between Reliance’s Network18 Media & Investments and ViacomCBS that distributes Indian versions of Viacom channels and operates Indian streamer Voot, which in September appointed veteran media exec Jyoti Deshpande as CEO, making her one of the top-ranking female leaders in Indian entertainment. Ambani also holds smaller stakes in streamers ALTBalaji, operated by Ekta Kapoor’s Balaji Telefilms, and Eros Now, an OTT service owned by STXfilms parent ErosSTX.