MrBeast
Roy Rochlin/Getty Images
United States
2022

MrBeast

MrBeast became the highest-paid YouTuber ever in 2021 when he earned an estimated $54 million on the platform. His main channel — a mix of challenges, giveaways (including an island), gaming and reaction videos — has upwards of 108 million subscribers, putting it at number five on the list of most subscribed YouTube channels, just behind PewDiePie, and he has five other channels with an additional 83 million-plus subscribers. Arguably more impressive are his ventures outside YouTube, which include the MrBeast Burger franchise, with more than 1,000 locations across North America and Europe, and the food company Feastables, which launched in 2022 with its own brand of chocolate bars. In October, it was revealed that MrBeast was attempting to raise $150 million to expand his businesses, which, if successful, would give his company a valuation of $1.5 billion. 

Career

  • YouTube, LLC

Variety Honors

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News from Variety

YouTube Releases 2022 Trending U.S. Videos, Creators: Technoblade, MrBeast Top Lists

YouTube Releases 2022 Trending U.S. Videos, Creators: Technoblade, MrBeast Top Lists

The top-trending U.S. video on YouTube this year was late gaming creator Technoblade's posthumous message to fans, while MrBeast scored as the YouTuber with the biggest subscriber gains in 2022.YouTube on Thursday announced its year-end top 10 trending videos, creators and songs in the U.S., as well as the top ads globally.No. 1 on the top-trending videos list was “so long nerds,” the emotional clip shared on Technoblade’s channel in which the popular Minecraft content creator's father announced that his...

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