India is the fastest growing market market in the world for giant streamer Netflix and Monika Shergill, VP, content, for the country, has a clear plan to keep the trajectory going. "A healthy streaming business, according to us, has to be built on the strong fundamentals of engagement, where we are doing very well, and revenue and profit as a global service. We are a profitable service - in many of our markets, we are on the path to profitability,"...
VP, Content, India
A former journalist and documentary filmmaker, Shergill held senior content roles at Viacom 18and Star India before joining Netflix to oversee the development, creation, licensing and acquisition of all Indian-language content. On her watch, the streamer has ramped up original production, such as “Masaba Mabasa,” “Jamtara” and “Haseen Dillruba.” Some 70 films and series have been produced already, while 90 more are in the pipeline, like heist comedy-drama “Choona,” feature “Monica, O My Darling” and Sanjay Leela Bhansali’s “Heeramandi.” Shergill has also signed a multiyear partnership with Excel Entertainment, the banner behind cult classic “Dil Chahta Hai.” Netflix’s Indian content push is gaining recognition globally as well as at home: “Delhi Crime” became the first Indian show to win at the International Emmy Awards.