JAMTARA - SABKA NUMBER AYEGA 
MASABA MASABA 
HASEEN DILLRUBA 
Post pandemic, the Indian streaming audience is willing to consume varied content, and Netflix plans to serve them from around the world, as well as offering a plethora of local content, according to Monika Shergill, VP, content, Netflix India.Speaking at the APOS India media conference on Tuesday, Shergill said, "Over the last couple of years, we've had a dramatic growth ... what we've really seen and learned over the last couple of years, particularly, is that the Indian audience is...
Netflix
Monika
Shergill
VP, Content, India
A former journalist and documentary filmmaker, Shergill held senior content roles at Viacom 18and Star India before joining Netflix to oversee the development, creation, licensing and acquisition of all Indian-language content. On her watch, the streamer has ramped up original production, such as “Masaba Mabasa,” “Jamtara” and “Haseen Dillruba.” Some 70 films and series have been produced already, while 90 more are in the pipeline, like heist comedy-drama “Choona,” feature “Monica, O My Darling” and Sanjay Leela Bhansali’s “Heeramandi.” Shergill has also signed a multiyear partnership with Excel Entertainment, the banner behind cult classic “Dil Chahta Hai.” Netflix’s Indian content push is gaining recognition globally as well as at home: “Delhi Crime” became the first Indian show to win at the International Emmy Awards.
