Mike Sneesby
Art Garcia/Sipa USA/AP Images

Nine Entertainment



Sneesby’s hire as CEO of Nine Entertainment in April 2021 following the resignation of Hugh Marks indicates the eagerness of the Australian multimedia conglomerate — best known for iconic newspaper brands including Sydney Morning Herald — to optimize its operations for the streaming age. He comes to the job after nearly eight years running Stan, an SVOD service now wholly owned by Nine that he grew from a startup to Australia’s No. 2 streamer behind Netflix, with 2.3 million subscribers. In 2020, he launched a separate sports streaming service for Stan and announced an expansion of its original-content slate, which already boasted such titles as “Bump” and “The True History of the Kelly Gang,” increasing output to 30 programs a year by 2025.


  • Nine Entertainment
  • Stan.


  • University of Wollongong (Australia)
  • Macquarie University (Australia)

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Mike Sneesby Appointed CEO of Australia’s Nine Entertainment

Mike Sneesby Appointed CEO of Australia’s Nine Entertainment

Mike Sneesby, currently the head of Australian streamer Stan, has been appointed CEO of its parent group Nine Entertainment. His elevation follows the imminent departure of Hugh Marks and other board room changes at the one of the country’s largest media groups.Marks, who presided over the transformation of Nine from a legacy TV group into a broadcast, publishing and digital player through the acquisition of newspaper giant Fairfax, will depart at the end of the month. He resigned following revelations...


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