SF Studios 
Endemol Group 
Modern Times Group 
Nordic mini-major SF Studios has tapped Michael Porseryd as CEO for the vertically-integrated centenary company starting in 2017. Porseryd will replace Frida Westerberg, who stepped in as CEO in June following the polemical exit of Jonas Fors amid accusations of sexism and bullying. Westerberg will remain at SF Studios in her previous role of deputy CEO and COO for the company. A Scandinavian media industry vet, Porseryd previously worked as Nordic CEO for the global production company Endemol where he...
SF Studios
Michael
Porseryd
CEO
Porseryd has increased production and expanded the international scope of the century-old SF Studios for several years. The company gained attention for English-language movies with “Borg vs. McEnroe” (2018) and the VFX-heavy thriller “Horizon Line” (2020). It acquired a significant stake in Sweden’s FLX, the company behind Netflix crime drama “Quicksand,” as well as Norway’s Paradox (“The King’s Choice,” “U-July 22”), while signing on to be Sony’s theatrical distribution partner in the Nordics. Other productions on Porseryd’s slate: Director Alain Darborg’s English-language survival thriller “Don’t Move”; Swedish-language projects including thriller “Red Dot” and series “Easy Money” for Netflix; and big-screen drama “The Pact,” about the friendship between Danish author Karen Blixen and poet Thorkild Bjørnvig.
