Michael Kassan
Courtesy of MediaLink
United States

MediaLink

Michael
Kassan

Founder / Chairman / CEO

Kassan’s seat at the axis of marketing, media, entertainment, finance and technology has made him a trusted adviser to CMOs, big media moguls, Hollywood visionaries, tech pioneers and advertising holding company heads. Previously President/COO and Vice Chairman of Initiative Worldwide Media (then known as Western International Media), he launched MediaLink in 2003 and quickly established it as the go-to source for agency reviews, executive search and financial due diligence. In June, the company demonstrated its might when it held 1,000 meetings over the course of five days at the Cannes Lions International Festival of Creativity, the marketing biz’s premier industry gathering (owned by Ascential, which bought MediaLink two years ago). Kassan was inducted into the American Advertising Federation’s Hall of Fame in April.

Career

  • Initiative Media Worldwide
  • International Video Entertainment

Education

  • University of California–Los Angeles (CA, USA)
  • New York University (NY, USA)

Variety Honors

  • 2018 Variety500 Honoree
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News from Variety

Listen: Cannes Lions Preview with MediaLink's Michael Kassan

Listen: Cannes Lions Preview with MediaLink's Michael Kassan

If ever there was a time for the media, marketing, technology and finance industries to come together to sort through their differences, it would be now. Luckily the Cannes Lions festival is getting underway next week in the South of France."I think we ‘re at a point in time in those content industries where the greatest amount of chaos I’ve ever seen in my career is happening now," said Michael Kassan, CEO/chairman/founder of consulting firm MediaLink, on the latest episode...

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