Canal Plus Group's CEO Maxime Saada has been tapped chairman of Dailymotion, one of the world’s biggest aggregation and distribution platforms which draws over 3.5 billion video views per month.Vivendi acquired Dailymotion in June 2015 for a reported 217 million Euros. Saada, who will stay CEO of Canal Plus Group, will replace Dailymotion's current chairman Cedric Tournay.Saada will be responsible for fast-tracking synergies between Dailymotion and all of Vivendi’s other businesses including Canal Plus.Saada will work with Guiseppe de Martino...
A longtime Canal Plus executive, Maxime Saada replaced Rodophe Belmer as CEO of Canal Plus Group in 2015, right when Vincent Bolloré took full control of the paybox’s parent company Vivendi. Tasked to overturn the cash-strapped pay TV group’s plummeting subscriber base, Saada recently led Canal Plus Group to sign carriage deals with telco companies Orange and Free, which have brought in 2.9 million subs. Saada also introduced six new packages aimed at expanding the scope of Canal Plus’s subscriber base and lure millennial audiences.
In spite of its financial struggle, Canal Plus has remained the biggest backer of French movies under Saada’s watch. Thanks to its profile within the local and European movie industries, Canal Plus has been able to attract top film talent to direct, write and star in its hit shows, notably the French-Scandinavian crime series “Midnight Sun” with Leila Bekhti, Eric Rochant’s “The Bureau” with Mathieu Kassovitz, the supernatural drama “The Returned,” which got remade for A&E and “Versailles” with George Blagden — all of which were commissioned and co-produced by Canal Plus’s Creation Original label.
Saada has also encouraged Canal Plus to get more involved in international co-productions in order to access high-profile shows such as Paolo Sorrentino’s “The Young Pope.”
Saadi’s strategy for Canal Plus Group has also been focusing on expanding the company’s presence in the digital field thanks to its online video platform Dailymotion (YouTube’s French rival), which is being relaunched; Studio Bagel, which runs YouTube channels and Canal Play, the SVOD service. Saada joined Canal Plus in 2004 as head of strategy from the consulting McKinsey & Company.