Max Lousada
Billal Taright
United Kingdom
2022

Warner Music Group

Max
Lousada

CEO, Recorded Music

Warner Music Group continued to grow through acquisition in 2022, landing 300 Entertainment in the U.S. —home of Mary J. Blige, Megan Thee Stallion, Gunna — and merged it with Elektra. Lousada led the launch of Atlantic Records Germany and Warner Music Israel. WMG acquired Qanawat Music, a major distributor in the Middle East and North Africa, supplementing earlier investment in Rotana Music and the launch of Warner Music Middle East. It also took stakes in African digital distributor Africori and Polish festival and concert promoter Big Idea. Its artists went global, too, as Ed Sheeran was the first artist to reach 100 million Spotify followers, Dua Lipa’s two releases became that service’s two most streamed albums by any female artist, and Anitta became the first Brazilian act and first solo female Latin artist to hit No. 1 on Spotify’s Global chart.  

Career

  • Atlantic Records
  • Warner Music Group

Variety Honors

  • 2018 Variety500 Honoree
  • 2019 Variety500 Honoree
  • 2020 Variety500 Honoree
  • 2021 Variety500 Honoree
  • Hitmakers and Hitbreakers
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News from Variety

Warner Music Makes Executive Moves in U.K., Norway, Middle East

Warner Music Makes Executive Moves in U.K., Norway, Middle East

In the wake of Max Lousada's appointment as CEO of Warner's recorded-music operations, the company continues to make executive moves, with promotions and announcements from three territories over the past week.In the U.K., the company expanded its A&R activities, upping Paul Samuels to VP of A&R for the Atlantic and East West imprints in the country. He will report to East West president Dan Chalmers and work alongside GM Angie Somerside. Samuels’ first signing to East West is Irish artist...

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