Microsoft Studios will now be known as Xbox Game Studio, the game developer announced on Tuesday in a statement written by Corporate Vice President Matt Booty.This comes as part of a push from the company to increase the brand power of Xbox, to expand it beyond consoles."At Xbox, we believe when everyone plays, we all win," reads the statement from Booty. "It’s why we’re passionate about building a portfolio of games for players across console, PC and mobile. As we’ve...
Microsoft
Matt
Booty
VP, Xbox Game Studios
Spending the end of the last decade building out Xbox Game Studios to 15 development houses ahead of Microsoft’s purchase of Bethesda Softworks parent ZeniMax in 2020, a joint showcase between the two gaming brands in June 2021 was Booty’s time to show off a never-ending slate of Xbox exclusives. Set to challenge PlayStation’s penchant for well-received first- and second-party titles that often sell millions of copies, these games included “Halo Infinite,” a long-gestating sequel to the core Xbox franchise that was originally intended as a launch title for the new Xbox Series consoles released in November 2020 but was delayed to December 2021, plus eagerly awaited 2022 Bethesda titles “Redfall,” developed by Arkane (“Dishonored,” “Prey”), and “Starfield,” the first new IP in decades to come from Bethesda Game Studios.