Mark Read
Courtesy of WPP
United Kingdom
2019

WPP

Mark
Read

CEO

A pillar at British advertising and PR giant WPP since 1989, Read became CEO in September 2018. In his first year at the top, he spearheaded a strategy designed to return WPP to growth over three years, announced the proposed sale of 60 percent of research company Kantar to Bain Capital and merged agency brands to create Wunderman Thompson and VMLY&R. But the industry is midstream into a sea change as Facebook and Google gobble up ad inventory and dollars. In this new world order many eyes are on Read, as WPP’s stake in Vice Media was recently boosted following Vice’s acquisition of women-oriented brand Refinery29, in which they also have a stake, further expanding WPP’s global reach in the key youth market.

Career

  • Booz Allen & Hamilton
  • Wunderman Thompson
  • WebRewards

Education

  • Cambridge University (UK)
  • INSEAD (France)

Variety Honors

  • 2018 Variety500 Honoree
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