The CW Network's chairman and CEO Mark Pedowitz assured the staff at the younger-skewing network Thursday that it's "too early to speculate what might happen" as joint-parent companies ViacomCBS and WarnerMedia explore a sale of the broadcast channel to Nexstar Media Group."So, what does this mean for us right now?" Pedowitz wrote in a memo to staff. "It means we must continue to do what we do best, make The CW as successful and vibrant as we have always done....
The CW Network
Mark
Pedowitz
Chairman / CEO
The CW leader marked his 10th year at the helm by expanding the network to seven nights of primetime programming for the first time in its 15-year history. In May, also for the first time, the CW unveiled plans to add a two-hour program block on Saturdays. Pedowitz continues to lean hard on a franchise strategy of developing shows based on highly recognizable IP, much of it from the Warner Bros. / DC Comics vault (revivals of “Kung Fu,” “Superman & Lois”). Pedowitz refined the CW’s digital strategy from cashing big licensing checks from Netflix to ad-supported syndication via CW Online, Hulu and YouTube and licensing to HBO Max. Pedowitz also helped CW pull off a strong finish for “Supernatural,” the long-running drama franchise.