Touchstone Pictures 
ABC Entertainment 
CW Network, The 
Mark Pedowitz is lengthening his tenure as the top executive at the CW. The veteran broadcast chief has extended his contract to serve as president of the network, which is co-owned by CBS Corp. and Warner Bros.The extension comes fewer than two years after Pedowitz last renewed his deal at the network.Since taking the reins of the CW in 2011, Pedowitz has broadened the network's audience, guiding it away from a hard skew favoring young female viewers and toward a...
CW Network, The
Mark
Pedowitz
President
Since Pedowitz took the helm as president of The CW in 2011, the network has brought in male viewers with a slew of DC Comics–inspired superhero dramas while retaining women with nighttime soaps such as Warner Bros. TV’s “Riverdale” and female-skewing hour-long comedies including CBS Television Studios’ “Jane the Virgin” and “Crazy Ex-Girlfriend.” Under Pedowitz, it has also embraced multi-platform distribution. He made his mark during a nearly 20-year run at ABC, signing on in 1991 as senior VP of business affairs and contracts and rising through the department ranks, eventually tapped to lead Disney’s TV production arm, Touchstone Television (now ABC Studios). Early in his career, Pedowitz worked in business affairs for MGM.
