Mark Pedowitz
Cliff Lipson/The CW
United States
2021

The CW Network

Mark
Pedowitz

Chairman / CEO

The CW leader marked his 10th year at the helm by expanding the network to seven nights of primetime programming for the first time in its 15-year history. In May, also for the first time, the CW unveiled plans to add a two-hour program block on Saturdays. Pedowitz continues to lean hard on a franchise strategy of developing shows based on highly recognizable IP, much of it from the Warner Bros. / DC Comics vault (revivals of “Kung Fu,” “Superman & Lois”). Pedowitz refined the CW’s digital strategy from cashing big licensing checks from Netflix to ad-supported syndi­cation via CW Online, Hulu and YouTube and licensing to HBO Max. Pedowitz also helped CW pull off a strong finish for “Supernatural,” the long-running drama franchise.

Career

  • ABC Entertainment
  • The CW Network
  • Touchstone Television (DEFUNCT)

Education

  • Rockford University (IL, USA)
  • John Marshall Law School (IL, USA)

Variety Honors

  • 2017 Variety500 Honoree
  • 2018 Variety500 Honoree
  • 2019 Variety500 Honoree
  • 2020 Variety500 Honoree
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News from Variety

CW Chief Mark Pedowitz Addresses Staff as ViacomCBS and WarnerMedia Explore Sale to Nexstar

CW Chief Mark Pedowitz Addresses Staff as ViacomCBS and WarnerMedia Explore Sale to Nexstar

The CW Network's chairman and CEO Mark Pedowitz assured the staff at the younger-skewing network Thursday that it's "too early to speculate what might happen" as joint-parent companies ViacomCBS and WarnerMedia explore a sale of the broadcast channel to Nexstar Media Group."So, what does this mean for us right now?" Pedowitz wrote in a memo to staff. "It means we must continue to do what we do best, make The CW as successful and vibrant as we have always done....

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