Lyor Cohen
Courtesy of YouTube
United States Israel
2020

YouTube, LLC

Lyor
Cohen

Global Head, Music

In the past two years, music veteran Cohen has enhanced artist support by launching initiatives, including YouTube Analytics for Artists, and lobbying for YouTube plays to count on the Billboard 200 chart. In February, he announced the company had delivered $12 billion-plus to the music business since inception, $3 billion in 2019 alone. When the pandemic shuttered concerts, YouTube enabled 215,000 artists to generate income through virtual performances, such as Andrea Bocelli’s Easter showstopper, with over 2.8 million viewers. In June, Cohen and CEO Susan Wojcicki were on the executive team that initiated a multiyear $100,000 fund to support original programming by Black artists and creators.

Career

  • YouTube, LLC
  • Warner Music Group
  • 300 Entertainment

Education

  • University of Miami (FL, USA)

Variety Honors

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