LeBron James
Courtesy of LeBron James
United States

The SpringHill Company, Uninterrupted


James played less basketball this year due to the NBA’s pandemic-shortened season, but that didn’t keep him from his fourth career championship and a major step forward as an entertainment mogul. His company, SpringHill (cofounded with Maverick Carter) — with divisions devoted to film and TV production, digital media, consumer products and marketing — closed a $100 million financing package with investors including Guggenheim Partners and Elisabeth Murdoch, while also signing a two-year scripted entertainment deal with ABC Studios and a four-year, first-look film deal with Universal. Plus, he’s awaiting the July 2021 release of “Space Jam: A New Legacy,” a sequel to the 1996 film starring his childhood idol and chief rival for GOAT — as in, greatest of all time — Michael Jordan.


  • Los Angeles Lakers

Variety Honors

  • 2018 Variety500 Honoree
  • 2019 Variety500 Honoree
  • Sports Impact
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News from Variety

Searchlight Developing Film About Muhammad Ali's Refusal to Serve in Military (EXCLUSIVE)

Searchlight Developing Film About Muhammad Ali's Refusal to Serve in Military (EXCLUSIVE)

Searchlight is developing a feature film centered on Muhammad Ali's refusal to be inducted into the U.S. Army in 1967 during the Vietnam War, Variety has learned exclusively.The project is based on Leigh Montville's "Sting Like a Bee: Muhammad Ali vs. The United States of America." The book centers on the cultural and political implications of Ali's refusal of service in the military on the basis of his Islamic beliefs. It also shows the key moments in a life in exile...


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