Larry Mestel
Courtesy of Primary Wave
United States

Primary Wave Entertainment


Founder / CEO / Partner

Primary Wave was one of the original players in the eager pursuit of music publishing catalogs and related assets that ramped up in the last three years. That continued in August, when Mestel’s company closed the largest deal in its history, acquiring additional expectancy interests in the estate of Prince, which made it the largest single owner of those in the superstar’s assets. Mestel is one of the producers on Sony Pictures’ biopic of Whitney Houston, which began shooting this year with an eye toward a December 2022 release; a Houston NFT is also in the works. After a Bob Marley tribute played the House of Blues in Las Vegas, Primary Wave put together a yet-to-be-announced deal to stage a new Marley show at one of that city’s well-known casino hotels.


  • Primary Wave Entertainment
  • Arista
  • Island Records


  • University of Massachusetts–Amherst (MA, USA)

Variety Honors

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Primary Wave and Lava Media Unveil Music and Podcast Partnership (EXCLUSIVE)

Primary Wave and Lava Media Unveil Music and Podcast Partnership (EXCLUSIVE)

Primary Wave Music Publishing and Lava Media have announced a new business relationship that sees Primary Wave making an investment in Lava Media businesses, including the Lava Music and Lava for Good podcasts, and providing marketing and branding support for the podcasts as well as access to Primary Wave’s roster of artists and writers.In addition, Lava will work closely with Primary Wave on new publishing signings and catalog acquisitions and will collaborate on co-writing, synchronization, brand relationships, and expanded media...


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