Kevin Mayer
ABC/Bob D'Amico
United States
2019

ByteDance

Kevin
Mayer

COO / CEO, TikTok

Mayer led the charge on the initiative Disney chairman-CEO Bob Iger calls the company’s top priority: growing its global reach with direct-to-consumer streaming platforms that harness its wealth of IP. The U.S. launch of Disney Plus in November tested Mayer’s ability to get a potentially groundbreaking development off the ground. He was considered a potential successor to Iger down the line until parks head Bob Chapek got the job. Promoted to chairman of direct-to-consumer and international in 2018, Mayer oversaw Disney’s traditional TV businesses outside the U.S. He rose up the ranks in business development and strategy, playing a role in Disney acquisitions over the past 15 years, including the takeovers of Pixar, Marvel, Lucasfilm, BAMTech and, most recently, 21st Century Fox. He shocked the industry in May 2020 by announcing his sudden departure from Disney to run TikTok at ByteDance.

Career

  • Disney+
  • L.E.K. Consulting
  • Clear Channel Interactive

Education

  • Harvard Business School (USA)
  • San Diego State University (CA, USA)
  • Massachusetts Institute of Technology (MA, USA)

Variety Honors

  • 2018 Variety500 Honoree
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News from Variety

Disney's Kevin Mayer Exiting to Become CEO of TikTok

Disney's Kevin Mayer Exiting to Become CEO of TikTok

Disney veteran Kevin Mayer is leaving the company to become CEO of TikTok, the short-form video platform.Mayer also is being named chief operating officer of ByteDance, the Chinese internet giant that is TikTok's parent company. He most recently was chairman of Disney’s Direct-to-Consumer and International segment since its founding in 2018. In that role, he oversaw the launches of Disney Plus and ESPN Plus and the integration of Hulu.Succeeding Mayer is Disneyland Resort president Rebecca Campbell, a rising star at...

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