Kenichiro Yoshida

Sony Corporation


President / CEO

A career Sony employee who has risen through the ranks, Yoshida was running the company’s Japanese So-net Internet-services unit when president and CEO Kaz Hirai tapped him for top management in November 2013. Working closely with Hirai as CFO, Yoshida planned and executed a cost-cutting drive that slashed jobs, sold or spun off money-losing units and brought the company back to record profits after years of red ink. Since taking over from Hirai in April, Yoshida has unveiled a three-year plan focused on core businesses of entertainment, electronics and financial services. Central to this plan is IP that can generate steady profits, such as SPE’s revived “Jumanji” franchise and the huge back catalog of EMI Music Publishing, in which Sony recently acquired a majority stake.


  • Sony Corporation

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Sony's Incoming CEO Kenichiro Yoshida Says Change Is 'Urgent'

Sony's Incoming CEO Kenichiro Yoshida Says Change Is 'Urgent'

Kenichiro Yoshida, named to succeed Kaz Hirai as the next CEO of Sony Corp., said Friday that change remains an urgent priority at the Japanese electronics-to-entertainment conglomerate.“I returned to Sony four years ago, after 14 years at So Net,” Yoshida said at a briefing in Tokyo following publication of the group’s third-quarter financial results. “I was impressed by Hirai’s no-nonsense approach to dealing with problems. Nevertheless, Sony has not been able to surpass itself for many years.”Yoshida added: “I share with...


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