Kenichiro Yoshida
Courtesy of Sony
Japan
2020

Sony Corporation

Kenichiro
Yoshida

Chairman / President / CEO

In 2018, Yoshida took the reins as CEO at electronics and media giant Sony Corporation, making it his priority to maximize the value of content and IP for all units while encouraging cross-company collaboration. In the short time since, he’s completed the $2.3 billion purchase of EMI Music Publishing, established a multi-platform production partnership with publisher HarperCollins, acquired production companies like Silvergate and Eleven, and taken financial stakes in key digital entertainment companies such as Bilibili and Epic Games. In his previous role as Sony’s CFO, Yoshida helped the company achieve record profits by slashing jobs and selling or spinning off money-losing units, buttressed by blockbuster sales of the PlayStation 4 gaming console prior to the PS5’s launch in November 2020.

Career

  • Sony Corporation

Variety Honors

  • 2018 Variety500 Honoree
  • 2019 Variety500 Honoree
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News from Variety

Sony's Incoming CEO Kenichiro Yoshida Says Change Is 'Urgent'

Sony's Incoming CEO Kenichiro Yoshida Says Change Is 'Urgent'

Kenichiro Yoshida, named to succeed Kaz Hirai as the next CEO of Sony Corp., said Friday that change remains an urgent priority at the Japanese electronics-to-entertainment conglomerate.“I returned to Sony four years ago, after 14 years at So Net,” Yoshida said at a briefing in Tokyo following publication of the group’s third-quarter financial results. “I was impressed by Hirai’s no-nonsense approach to dealing with problems. Nevertheless, Sony has not been able to surpass itself for many years.”Yoshida added: “I share with...

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