Kenichiro Yoshida
Courtesy of Sony
Japan
2021

Sony Corporation

Kenichiro
Yoshida

Chairman / President / CEO

Yoshida led Sony to record profits in 2021, aided by strong worldwide sales of its PlayStation 5 gaming console. He saw a spike in profits as well for its music division, while Sony Pictures — the one Hollywood major without its own streaming service — cut rich licensing deals with Netflix and Disney in April 2021. Previously Sony’s CFO, the three-decade-plus company veteran was named CEO of the Tokyo-based electronics and media giant in 2018 and promptly guided it through a series of acquisitions and investments, including the purchase of EMI Music Publishing for $2.3 billion and a $200 million stake in Epic Games. Yoshida has pledged that Sony will spend $18 billion through 2024 to expand its presence in gaming and anime and bolster its dominance in the imaging sensor business.

Career

  • Sony Corporation

Variety Honors

  • 2018 Variety500 Honoree
  • 2019 Variety500 Honoree
  • 2020 Variety500 Honoree
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News from Variety

Sony's Incoming CEO Kenichiro Yoshida Says Change Is 'Urgent'

Sony's Incoming CEO Kenichiro Yoshida Says Change Is 'Urgent'

Kenichiro Yoshida, named to succeed Kaz Hirai as the next CEO of Sony Corp., said Friday that change remains an urgent priority at the Japanese electronics-to-entertainment conglomerate.“I returned to Sony four years ago, after 14 years at So Net,” Yoshida said at a briefing in Tokyo following publication of the group’s third-quarter financial results. “I was impressed by Hirai’s no-nonsense approach to dealing with problems. Nevertheless, Sony has not been able to surpass itself for many years.”Yoshida added: “I share with...

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