Kelly Campbell
Austin Hargrave/Hulu
United States




Campbell has worked to deepen Peacock’s presentation of content from top NBCUniversal platforms as Comcast and NBCUniversal prepare to cut ties with her previous employer, Hulu. In September, Campbell unveiled a deal to bring Bravo’s top shows to Peacock on a next-day basis, and Peacock will become the streaming home of Universal Pictures titles. Both of those involved tricky conversations with other factions within the NBC­Universal family. Under Campbell’s direction, Peacock has pursued higher-profile series and original movies. She struck a deal in July with Lionsgate for a “John Wick” prequel series, and Peacock gave a big push over the summer to “The Resort,” a coming-of-age rom-com mystery. With the streamer loading up on more content, Campbell’s team has also pursued a strategy of heavy price discounts to encourage more users to sign up as monthly subscribers. 


  • Google
  • Hulu
  • Peacock


  • Vanderbilt University (TN, USA)
  • Harvard Business School (USA)

Variety Honors

  • 2020 Variety500 Honoree
  • 2021 Variety500 Honoree
  • Women's Impact
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News from Variety

NBCU Names Kelly Campbell Peacock President After She Exits Hulu

NBCU Names Kelly Campbell Peacock President After She Exits Hulu

It's official: Kelly Campbell is the new president of Peacock, NBCUniversal announced.The appointment comes two days after Campbell announced that she was leaving Disney's Hulu, where she had served as president for less than two years. Variety previously reported that she was in talks about a top Peacock job.Campbell will join the Peacock leadership team starting in November and will be based in the Los Angeles area. She will report to Matt Strauss, chairman of NBCU's Direct-to-Consumer and International division.In...


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