After running Hulu marketing as CMO over two years, Campbell stepped in to pilot the streamer under the direction of Disney’s overarching direct-to-consumer flight plan. Her mandate: Keep the Hulu growth engine cranking as a premium original series outlet for grownups (boosted by Disney acquisition FX Networks) and as a competitive live-TV option for cord-cutters. For the 2020 quarter ending Oct. 3, Hulu had 36.6 million subscribers (up 28% year-over-year), per Disney’s earnings. Prior to joining Hulu in 2017, Campbell led global growth marketing for Google Cloud and held multiple senior marketing roles for 12 years at the internet giant. Earlier, she worked on Wall Street as an investment banking analyst at JPMorgan Chase.