Josh Greenstein
Courtesy of Sony Pictures
United States

Sony Pictures Entertainment

Josh
Greenstein

President, Motion Picture Group

It’s not hard to see why Sony promoted Greenstein to president (alongside Sanford Panitch, who shares the same title) of the studio’s film group in October 2019. In his previous role as president of worldwide marketing and distribution, he was a key player in the success of Sony’s highest grossing movie of all-time, “Spider-Man: Far From Home” ($1.14 billion), and five more of its top nine worldwide hits (“Jumanji: Welcome to the Jungle,” “Spider-Man: Homecoming,” “Venom,” “Jumanji: The Next Level” and “Spectre”). On his current slate of highly anticipated releases: “Ghostbusters: Afterlife”; “Cinderella,” starring Camila Cabello; “Morbius,” starring Jared Leto; and the PlayStation video game franchise adaptation “Uncharted,” starring Tom Holland. In October, Sony consolidated marketing at its film, home entertainment and TV distribution groups under Greenstein and Keith Le Goy.

Career

  • SPIDER-MAN: FAR FROM HOME
  • ONCE UPON A TIME IN HOLLYWOOD
  • JUMANJI: THE NEXT LEVEL

Variety Honors

  • 2017 Variety500 Honoree
  • 2018 Variety500 Honoree
  • 2019 Variety500 Honoree
  • 2020 Variety500 Honoree
  • Marketing Impact

Philanthropy

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News from Variety

Balancing Art and Automation: How Content Marketers Maneuver to Cut Through the Clutter

Balancing Art and Automation: How Content Marketers Maneuver to Cut Through the Clutter

In a world awash in marketing messages and entertainment options, spurring consumers to check out new movie titles at the multiplex is no easy task. And that was before pandemic conditions made everything about going to a theater that much more complicated.“Now there’s an extra step,” said Michael Moses, chief marketing officer for Universal Pictures. “We have to convince them to go to the movies, and then we have to convince them to pick our movie.”Moses spoke Tuesday afternoon as...

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