Josh Greenstein
Eric Charbonneau/REX/Shutterstock
United States
2018

Sony Pictures Entertainment

Josh
Greenstein

President, Worldwide Marketing & Distribution

Well entrenched in the studio marketing system, Greenstein reupped his contract in 2017. That same year brought hits such as Edgar Wright’s quirky action thriller “Baby Driver” and “Spider-Man: Homecoming,” which helped re-animate what was becoming a tired web-spinner franchise. Since then, box office successes like “Peter Rabbit,” “Venom,” and “Jumanji: Welcome to the Jungle” became marketing triumphs as their DNA presented hurdles of antiquated IP, and in “Venom’s” case, a Spider-Man-adjacent antihero without Spider-Man. Greenstein joined the company in 2014 after a long stint running marketing at Paramount, hired by Amy Pascal, Tom Rothman’s predecessor at Sony. Before joining Paramount in 2005, he was head of marketing for Dimension Films.

Career

  • Paramount Pictures
  • Dimension Films
  • Sony Pictures Entertainment

Variety Honors

  • 2017 Variety500 Honoree
  • Marketing Impact
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News from Variety

Josh Greenstein Re-Ups as Sony Marketing and Distribution Chief (EXCLUSIVE)

Josh Greenstein Re-Ups as Sony Marketing and Distribution Chief (EXCLUSIVE)

Josh Greenstein has renewed his contract to remain as Sony Pictures' president of worldwide marketing and distribution for another three years.He will continue to report to Sony Pictures Motion Picture Group Chairman Tom Rothman. Greenstein joined the studio in 2014, having been hired away from Paramount by Amy Pascal, Rothman's predecessor. His employment status has been closely monitored, and there had been mutterings that he might decamp Sony at the end of his deal for a return engagement at Paramount...

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