Jose Maria Alvarez-Pallete
Jose Jacome/EPA-EFE/Shutterstock
Spain
2018

Telefonica

Jose
Maria
Alvarez-Pallete

CEO

What a difference a year makes, at least for the content drive of Spain’s Telefonica, Europe’s second-biggest telecom with €50 billion ($57.8 billion) revenues in 2017. From September 2017 to October 2018, its pay-TV unit Movistar+ bowed its first 12 original series, outbid rivals for European Champions League and Spain’s LaLiga soccer matches, tied down a Netflix carriage deal for Spain and Latin America and placed entertainment front and center for smart homes. Movistar+ originals have helped it halt pay-TV subscriber losses in Spain — giving it 3.9 million in Spain by end of June 2018 and driving average revenue per triple-play client up to €89.5 ($103.5). But the real potential for content-powered growth is in Latin America, where Movistar has 200 million mobile, fixed broadband and TV customers.

Career

  • Benito & Monjardín/Kidder, Peabody & Co.
  • Arthur Young Auditors
  • Compañía Telefónica Nacional de España

Education

  • Complutense University of Madrid (Spain)
  • Free University of Brussels (Belgium)

Variety Honors

  • 2017 Variety500 Honoree
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News from Variety

Pay TV Bundling Helps Drive Telefonica Growth in Core Market Spain

Pay TV Bundling Helps Drive Telefonica Growth in Core Market Spain

MADRID - Telefonica, a test case for telecom diversification into TV, has consolidated growth in 2016, posting operating profits of €15.118 billion ($15.95 billion), up 14.3% on 2015.Part of that growth, moreover, has come from TV as Telefonica’s quad-play Fusion offer of fixed telephony, TV, mobile and Internet proves a growth driver in Spain, one of Telefonica’s big core markets.Acquiring Spain’s biggest - but stagnating - premium pay-TV operator Digital Plus in 2014, Telefonica’s drive into TV continues to show...

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