MADRID -- Telefónica, Spain’s largest telecommunications company, has announced a series of immediate and free-to-the-public initiatives in response to the country’s ongoing struggles with the Covid-19 breakout.In a surprisingly personal press release sent Tuesday, company chairman/CEO José María Álvarez-Pallete outlined the company’s plans to aid in that struggle.“Throughout our almost century-old history, Telefónica has experienced crisis situations at different times and in different countries. We know that in times of crisis, communication networks and tools are more crucial than ever....
Chairman / CEO
A trained economist, Álvarez-Pallete took over six years ago at the Spanish telco, whose brands include pay TV player Movistar, European mobile company 02 and Brazilian operator Vivo. Since it has driven into original series production, Movistar Plus has become not just a distributor of upscale Spanish culture but one of its prime creators. For the Telefónica group, soaring consumer prices and slowing economies have created challenges this year. Like its rivals, it has seen profitability eroded by cutthroat competition and the need to invest in fiber and 5G networks. Álvarez-Pallete has positioned the company as a tech leader, ready to embrace Web3 and the metaverse. Skills and training are a key focus for him as
well, and this year he was named chairman of the prestigious European Round Table for Industry’s Employability, Skills and Impact Committee.