Jonah Peretti
United States



Founder / CEO

The onetime MIT Media Lab graduate student has forged a career by cultivating his deep insight into what gets the clicks online. After co-founding news-aggregation site The Huffington Post, Peretti went on to spearhead the creation of BuzzFeed. Originally a laboratory to track the spread of viral content, it has now gone global, becoming a voluminous producer of shareable articles, videos and lists. The company hit some turbulence as revenue growth fell short of targets, leading to layoffs and delaying IPO prospects. But Peretti and BuzzFeed, which counts NBCUniversal among its big investors, continue to monetize digital content across multiple platforms via BuzzFeed News and production deals with, among others, Netflix, Hulu and Twitter.


  • Huffington Pictures
  • BuzzFeed Motion Pictures
  • Lerer Hippeau Ventures


  • University of California–Santa Cruz (CA, USA)
  • Massachusetts Institute of Technology (MA, USA)

Variety Honors

  • 2017 Variety500 Honoree
  • 2018 Variety500 Honoree
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News from Variety

BuzzFeed CEO Jonah Peretti: Paywalls Are Bad for Democracy

BuzzFeed CEO Jonah Peretti: Paywalls Are Bad for Democracy

News publishers who move their products behind paywalls and only serve paying audiences don't serve democracy, argued BuzzFeed founder and CEO Jonah Peretti at the Wall Street Journal's WSJ.D Live conference in Laguna Beach, Calif., Wednesday. "If you are thinking about an electorate, the subscription model in media doesn’t support the broad public,” he said.Peretti admitted that subscription news content may be a good business model for newspapers like the Wall Street Journal. But he also outlined a dystopian view, painting a...


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