John
Janick

In its 30th year in business, Interscope Geffen A&M kept looking for new ways to grow revenue while keeping an eye on its history of hits and artists who matter. That anniversary celebration included a Los Angeles County Museum of Art event and the hip-hop Super Bowl Halftime Show, featuring Dr. Dre, Snoop Dogg, Eminem, Kendrick Lamar, Mary J. Blige and 50 Cent. But the payoff came with its third consecutive year leading U.S. labels in market share, at 9.65% through November. Lamar and BTS — the latter new to the label group through a joint venture with HYBE — paced those numbers with two of the year’s four biggest album debuts. Interscope Films, reactivated in 2019, added revenue when Disney+ picked up Olivia Rodrigo’s “Driving Home to You” and Hulu bid for Machine Gun Kelly’s “Life In Pink.”