Jeff Shell
Alex J. Berliner/ABImages
United States




Shell didn’t win ratings gold with NBC’s coverage of the Tokyo Summer Olympics, which attracted some 15.5 million nightly, down 42% from 2016. He blamed the decline on “bad luck” including a one-year postponement and lack of spectators, both due to COVID. He insisted the Games still turned a profit, important given that the network is paying $12 billion for Olympics broadcast rights through 2032. The Games also goosed the numbers for streaming service Peacock, helping it amass 54 million sign-ups and 20 million monthly users as of August 2021. Shell is looking to attract more viewers to Peacock, as well as theaters, with upcoming content including “Jurassic World: Dominion,” “Minions: The Rise of Gru” and a trio of “Exorcist” sequels from Blumhouse.


  • Universal Pictures
  • Comcast Corporation
  • NBCUniversal


  • Harvard University (MA, USA)
  • University of California–Berkeley (CA, USA)

Variety Honors

  • 2017 Variety500 Honoree
  • 2018 Variety500 Honoree
  • 2019 Variety500 Honoree
  • 2020 Variety500 Honoree
  • Showman of the Year


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News from Variety

NBCUniversal CEO Jeff Shell Tests Positive for Coronavirus

NBCUniversal CEO Jeff Shell Tests Positive for Coronavirus

Jeff Shell, NBCUniversal's recently appointed CEO, has tested positive for coronavirus, Variety has confirmed.In a memo to staff, Shell said he was diagnosed with the virus after "feeling under the weather." He told employees that he will self-quarantine and work from home indefinitely while he recovers."I recently have been feeling under the weather and just learned that I have tested positive for Covid-19," Shell wrote. "Although the virus has been tough to cope with, I have managed to work remotely...


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